By Megan Epler Wood, Co-Executive Director of the Planeterra Foundation
Twenty years ago travelers were just beginning to think about the environmental impacts of their tours. Ecotourism became a catch-all term in the 1990s for making travel environmentally beneficial, and it was frequently cited as the fastest growing phenomenon in travel. Journalists tended to run with any reasonable stats they were given on this growing market, but the fact was that truly responsible travelers were a rare breed. It has taken 20 years to take this phenomenon mainstream!
Ecotourism was defined by The
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