The GreenMoney Journal's 10th Anniversary: Optimism for the next 10 years
CLIFF FEIGENBAUM

The pace toward a more transparent world is quickening. In corporate boardrooms, the White House, and even the church our leaders are finding their big and little secrets getting harder to keep; worldwide scrutiny is revealing their flaws. The good news is that we have the tools AND an unprecedented opportunity to re-design our world so that it works for
everyone, and so that it lasts as it was designed to. We can have a planet in which first world prosperity doesn’t require third world poverty, nor does technological “convenience” have to come at the expense of environmental sustainability.

The tools for change, which require neither bloodshed nor social upheaval, are available to anyone who participates in an economy. They are awareness and choice. Does solving complex problems with these basic notions seem simplistic, not to mention unreasonably optimistic? Consider the growth of Socially Responsible Investing (SRI), shareholder activism, and community banking. Just in GreenMoney’s ten-year history they have produced over two trillion investment dollars worth of evidence to the contrary.

So this issue is about progress in its most benevolent form. GreenMoney Journal’s ten-year mission has been to promote the win-win solution of teaching people to use their knowledge and their dollars to invest in positive corporate practices. We’ve also helped companies to behave responsibly, not only because it’s the right thing to do, but also because good social and environmental sense are absolutely consistent with good business sense. We’ve enthusiastically advanced the cause of the “Triple Bottom Line” of People, Planet and Profits. The balance of these three means that financial performance and corporate conscience can be mutually enhancing.

We’ve asked our contributors to predict the ten-year future of SRI, sustainable business and related issues. Their responses, optimistic, though not unrealistic, are based on the past ten years. Thus, they predict proportionate growth in the SRI sector for the decade to come.

Here in print and at- www.greenmoney.com, you’ll find a combined collection of 23 articles projecting the futures of such socially responsible topics as eco-travel, green business, natural foods, and more. Of course, we especially cover the different aspects of socially responsible investing: screening, shareholder activism, and community investing. Writers include Amy Domini, William McDonough, Barbara Krumsiek, Nina Utne, and Gary Hirshberg.

At greenmoney.com (now seven years old itself), find another collection of articles from such experts as Steve Schueth, Susan Davis, Alex Kochkin, Anita Green, and Randy Hayes. Enjoy reading these and please, let us know what you think and what YOUR predictions are.

William McDonough and Michael Braungart declare in their article, “By 2012 we hope to see world in which all children are nourished with fresh healthy food, affordable health care, and generous prosperity that honors the laws of nature.” In 2012, will we wonder what took us so long?

The combination of a successful decade behind and a very hopeful one ahead has already sped up our pace and impact at GreenMoney. One recent day this all happened: in the morning was a new book discussion with Bloomberg Press; it was followed by an interview on SRI with USA Today; and that was followed by another with a student from the Columbia School of Journalism. Our email included a contact from Scotland from a student working on SRI for a masters project, a request from a new library in Pakistan for a copy of GreenMoney Journal and another message from a financial analyst in India looking for information on SRI.

As we become increasingly effective in the next ten years, GreenMoney will continue to serve as a voice to those wanting to know more about the two trillion-dollar world of SRI and sustainable business. We definitely share the rich enthusiasm of our contributors. Amy Domini states in her article, “SRI stands on the cusp of enormous growth. The next ten years will bring widespread, even universal, acceptance of the social investment industry’s credibility and impact.”

So, welcome to the cusp. Pretty exciting, isn't it?
Before we go to 2012, here is a note on our next issue (Aug./Sept.). GreenMoney journeys around the world with further reports on SRI from Asia, Canada and Australia. We'll also take a closer look at shareholder activism in 2002.

Don't miss it. Subscription information on the home page of this web site.

Feature articles
	PUBLISHERS NOTE CLIFF FEIGENBAUM
	THE FUTURE OF SOCIALLY RESPONSIBLE INVESTING AMY DOMINI
	ORGANICS, STONYFIELD & O'NATURALS IN 2012 GARY HIRSHBERG
	THE INTERDEPENDENT PRESS NINA UTNE
	COMMUNITY INVESTING MOVES TO THE NEXT LEVEL JEAN POGGE
	THE DIFFERENCE A DECADE CAN MAKE BARBARA KRUMSIEK
	BEYOND THE TRIPLE BOTTOM LINE Beyond the Triple Bottom Line: A New Standard for 21st Century Commerce WILLIAM MCDONOUGH AND MICHAEL BRAUNGART
	THERE MUST BE NO VACATION FROM RESPONSIBILITY M.J. KIETZKE
	THE FUTURE OF THE NATURAL FOODS INDUSTRY FRANK LAMPE
	SHAREHOLDER ADVOCACY Shareholder Advocacy - Looking a Decade Ahead: Merging Social Responsibility and Corporate Governance TIM SMITH
	THE GROWING POWER OF GREEN BUSINESS ALISA GRAVITZ and TODD LARSEN
	COMMUNITY INVESTING IN THE FUTURE SHARI BERENBACH
	INTERNATIONAL SOCIALLY RESPONSIBLE INVESTING MARK REGIER
	THE FUTURE OF SOCIALLY RESPONSIBLE INVESTING JOAN BAVARIA
	LOOKING TO 2012: The Market for Organic products KATHERINE DIMATTEO
Exclusive Online Articles
	HOW INSTITUTIONAL INVESTING WILL LOOK IN 2012 SUSAN DAVIS
	SRI INDEXING IN 10 YEARS PETER WALL
	SRI 2012 ANITA GREEN, Pax World Funds
	THREE-LEGGED STOOLS ARE STABLE! RANDALL HAYES, President, Rainforest Action Network
	SRI 2012 STEVE SCHUETH, First Affirmative Financial Network
	THE GLOBAL INTERCHANGE AND OUR GLOBAL AWAKENING ALEX KOCHKIN,JOHN J. HUDY PhD, and TISH VAN CAMP, Foundation for Global Awakening
	SRI: THE NEXT TEN YEARS CARSTEN HENNINGSEN, Progressive Investment Management
	THE FUTURE OF SOCIALLY RESPONSIBLE INVESTING JON NAIMON
	SUPPLY CHAIN SOCIAL COMPLIANCE 2012 AND BEYOND RANDY RANKIN, Global Social Compliance