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THE NATURAL PRODUCTS BUSINESS
It's difficult to know where to begin discussing the natural foods business. It's now an industry.
Growing at 20 percent each year during the last decade, the organic and natural foods industry now
earns $10 billion in yearly sales with plans to double to $20 billion in the next four years.
One reason for the growing popularity of natural foods is the need to keep our food supply
healthy in the face of genetically modified foods and industrial pollutants. Of course, mad cow and
foot and mouth diseases endanger animals and, therefore, meat-eaters all over the world.
And now the good news, the $10 billion a year market for organics is literally changing the
marketplace.
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