Sept/Oct 2017

25th Anniversary

The Next 25 Years of
Sustainable Business & Impact Investing

IMAGE: On September 15, 2017 NASA’s Cassini spacecraft dove through the 1,200 mile gap between Saturn and its rings, transmitting new science until its fiery end. Learn more at

GreenMoney Journal’s 25th Anniversary celebration continues – welcome to Part 2.

This Sept/Oct issue features a new set of writers offering their thoughtful perspectives on "The Next 25 Years of Sustainable Business and Impact Investing." This conversation is now more important then ever as we consider how corporations can help humanity meet the current and future social, economic and environmental challenges in the world.
Now let’s take a look ahead at that more sustainable future featuring innovative solutions from responsible companies. We begin with General Motors CEO Mary Barra talking transportation and sustainability, followed by Stonyfield Farm cofounder Gary Hirshberg walking us down the aisles of the Organic marketplace. Joe Keefe of Pax Word Funds, Lisa Woll of US SIF and Ben Allen of Parnassus Investments give us a look at the ever-expanding world of SRI – Sustainable, Responsible and Impact Investing.
You can still access the first set of 25th Anniversary articles featured in our July/August 2017 issue, including my own 25 year journey with GreenMoney Journal.
One of the best aspects of GreenMoney turning 25 is our chance to talk to the media not just about ourselves but also about SRI, corporate responsibility, and money and investing. The highlight so far was my conversation with David Brancaccio of Marketplace Radio on NPR.
Your insights on the Future are welcome  - Cliff Feigenbaum, founder, GreenMoney Journal 

Caring about a company's values has grown into a multi-trillion dollar industry

August 22, 2017
GreenMoney founder, Cliff Feigenbaum on NPR’s Marketplace with David Brancaccio

Our Vision for Moving Humanity Forward

Mary Barra
Chairman and CEO, General Motors Co.
We can’t completely predict what our world will look like in 25 years, but we constantly study trends to anticipate the rapid changes taking place in our industry. By 2040 it is estimated that: Global population will exceed nine billion; 40 cities with have populations over 10 million; Renewable energy will account for half of installed capacity and a third of electricity generation worldwide. Add shifting consumer attitudes about vehicle ownership to these insights and it is why I believe the auto industry is changing more today than it has in the past 50 years. Read More

The Next Quarter Century’s Organic Marketplace

Gary Hirshberg
Chairman and Cofounder, Stonyfield Farm & Chairman, Just Label It
As an entrepreneur, I lean optimistic, and so here are a few predictions for where the organic marketplace is heading. Several megatrends will combine to keep the sales of organic foods growing at a robust rate, they include: Increased awareness about the negative health impacts and costs of widespread agrichemical exposures; Organic Certification will remain the only reliable standard for consumers seeking real, clean foods; the positive role that organics can play in mitigating the effects of climate change including better data on the benefits of organic production; and Lower cost organic offerings.
Read More

Sustainable Investing: From Possibilities to Probabilities

Joe Keefe
President & CEO, Pax World Management LLC and CEO, Pax Ellevate LLC
When SRI industry leaders look at the future of sustainable investing, our tendency is to pat ourselves on the back for the tremendous progress we have made and make optimistic predictions about the wonderful progress that still lies ahead. While not wanting to be the skunk at the garden party, and while remaining a die-hard optimist when it comes to possibilities, I am more pessimistic about probabilities if we remain on our current course. We need to up our game and here is how.
Read More

Reflections from a Field Builder: The Next 25 Years of Sustainable, Responsible and Impact Investing

Lisa Woll
CEO, US SIF: The Forum for Sustainable and Responsible Investment
The SRI field has grown rapidly to nearly $9 trillion and the next decade will bring continued expansion in assets and in the types of investors who control those assets, as well as further growth in the products and services available. From high net worth individuals to retail investors to new robo-advisor platforms all will increasingly bring their assets into SRI. Foundations of all sizes will be changing their investment process to better connect their mission to their endowments and Pension funds, including private sector funds will offer sustainable investment options.
Read More

Responsible Investing: Past, Present and Future

Benjamin E. Allen
President, Parnassus Investments and a portfolio manager for the Parnassus Core Equity Fund
I believe that companies will continue to benefit economically by pursuing excellence in corporate responsibility, especially in the context of climate change and increased resource scarcity. As responsible investing integrates into the mainstream, ESG data will be incorporated into greater numbers and types of investment strategies. Investment firms that can successfully identify companies with leading ESG profiles, strong financials and attractive fundamentals will be the most likely to succeed. Also leadership in the responsible investment industry will require meaningful engagement with portfolio companies on ESG issues.
Read More

Thanks to Our 25th Anniversary Sponsors

September/October 2017 Additional Articles

SRI Mutual Funds Performance Chart



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