July/August 2017

25th Anniversary

Reflecting on the Future

Saturn, Approaching Northern Summer — image obtained from Cassini Orbiter spacecraft’s wide-angle camera, 1.9 million miles from the planet.
Cassini will be ending its historic 20 year mission this September with a daring plunge into Saturn’s atmosphere.

Welcome to GreenMoney’s special 25th Anniversary issue!

This July/Aug issue features a variety of insightful writers looking at “The Next 25 Years of Impact Investing and Sustainable Business.” That 25-year time frame allows for a calmer sense to prevail, versus the urgency of current events. The opportunity to become more financially and politically savvy is key to aligning our money with our values and using our money to create the sort of world we want to live in.
But before we take a glimpse at a more sustainable future, let me begin with a look at the journey that has brought GreenMoney to the present. For a bit of nostalgia, I’ve included a PDF of our first print newsletter we published in August 1992. 
“...newsletters like GreenMoney, are drawing up new codes of conduct for corporate life that integrate social, ethical, and environmental principles.”
– Paul Hawken, author and environmentalist; a GreenMoney reader since 1993
This month also marks the launch of the new vastly upgraded GreenMoney.com website – where you will find more, of well, everything. So take a look and spend some time getting more familiar with our new website. Special thanks to my team, Michelle, Brian and Acacia, who have been working diligently on this project. Our 25th Anniversary will continue into 2018 with a series of compelling issues, so
stay tuned.  - Cliff Feigenbaum, founder 

GreenMoney’s 25 Year Journey

Cliff Feigenbaum
founder and managing editor, GreenMoney Journal
Where did this begin for me? Was it watching the “Undersea World of Jacques Cousteau,” or the ecology flags we pasted on our bumpers in the early 70s? Or that public service TV spot of the canoeing Native American tearing up as he looked at the litter along the river. Or maybe it was those smog alerts in LA where I grew up. Fast forward to the 80s when I was working at a hospital in the NW. After I chose my 401k plan I soon discovered, as I tried to make more “informed” financial decisions, that the mutual funds had numerous tobacco stocks in their holdings. Wow! At a healthcare institution! A good friend who was a skilled editor decided after much research to join me in writing an article on SRI for the local Journal of Business – they published our first draft. Read More

The Next 25 Years – Big Picture Thinking

Amy Domini
founder, Domini Impact Investments
Responsible investing momentum is strong. For me, and for many of my generation, the future is clear: we are well on our way towards the installation of a vitally important system-level force for good, one that will protect future generations, indeed the planet itself. We have laid the groundwork for a financial system which functions globally to protect people and the planet. My purpose in advocating what I called ethical investing was to build a large enough investor presence that demanded a clean and dignified future for all.
Read More

Biomimicry = Return on Inspiration

Janine Benyus
co-founder, Biomimicry 3.8 and the Biomimicry Institute
It seems so obvious now: innovators are turning to nature for inspiration in chemistry, building, agriculture, energy, health, transportation, computing – even the design of organizations and cities. Biomimicry is taught from kindergarten to university and practiced in all scales of enterprise. But it wasn’t always this way. When Biomimicry: Innovation Inspired by Nature first came out, none of the people featured in my book knew one another, nor was there a name for their nature-inspired approach.
Read More

Responsible Investing – Principles, Pillars and Progress

John Streur
president and CEO, Calvert Research and Management
The responsible investing movement that we have started and shaped has reached the end of the beginning, with a broad and strong foundation that will evolve to provide the superstructure of our society’s continuing struggle to address and solve its greatest challenges. Our efforts are working, and we are being joined in our mission by more investors worldwide every day. The UN Principles for Responsible Investment – of which Calvert was a founder – counts 1,700 large investors & $70 trillion in assets.
Read More

The Future of SRI

Matthew Patsky
Chief Executive Officer, Trillium Asset Management
Eight years ago I received the call asking me to consider joining Trillium Asset Management as CEO. Since that time, we have seen more interest than ever in the field of sustainable investing from a wide variety of institutions, mainstream money managers, and families often driven by women and millennials, bringing assets over to impact. Looking out over the horizon, I see six emerging trends that I believe shed light on the future of sustainable investing.
Read More

Thanks to Our 25th Anniversary Sponsors

July/August 2017 Additional Articles

SRI Mutual Funds Performance Chart


GreenMoney's most read articles from the past 25 years

Cassini’s Grand Finale — an animated video depicting the spacecraft’s final adventure

After almost 20 years in space, NASA’s Cassini spacecraft begins the final chapter of its remarkable mission. Cassini’s last images will have been sent to Earth several hours before its final plunge, but even as the spacecraft makes its fateful dive into the planet’s atmosphere, it will be sending back new and unique science to the very end. After losing contact with Earth, the spacecraft will burn up like a meteor, becoming part of the planet itself.

Learn More: saturn.jpl.nasa.gov/mission/grand-finale/overview/

The Cassini-Huygens mission is a cooperative project of NASA, the European Space Agency and the Italian Space Agency. The Jet Propulsion Laboratory, a division of the California Institute of Technology in Pasadena, manages the mission for NASA's Science Mission Directorate, Washington, DC The Cassini orbiter and its two onboard cameras were designed, developed and assembled at JPL. The imaging operations center is based at the Space Science Institute in Boulder, CO.

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Global Events Calendar

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ACEEE Summer Study on Energy Efficiency in Industry
Aug 15 – Aug 18 all-day

Marriott City Center Hotel, Denver, CO

The theme: Advancing Industrial Energy Efficiency through Collaboration. Industrial energy efficiency has always been about people. The latest technologies often get the most attention but it’s the people who manage the plant, find the opportunities, develop the solutions, and make the decisions – large and small – that determine the efficiency of today’s facilities. It’s more challenging than ever to go it alone and that is why in 2017 we’re focused on developing the community of people involved in industrial energy efficiency. As read more